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Grow Your List with an Effective Client-Capturing Device ECommerce Articles | November 2, 2007 Copyright (c) 2007 Donna GunterYou may have heard the saying that "the gold is in your list" for your online business. I've found that to be the case cheap nike air max online , despite any number of social marketing technique...
Copyright (c) 2007 Donna Gunter
You may have heard the saying that "the gold is in your list" for your online business. I've found that to be the case, despite any number of social marketing techniques like blogging, MySpace cheap nike air max free shipping , etc. It's always extremely helpful to have a list of people to whom you can market.
How do you develop that list and keep adding people to it? You create a client-capturing device. A client-capturing device is a free giveaway that is of value to your target market and serves as a solution to a big problem that challenges your target market.
Once upon a time, the offer for a free ezine was sufficient to capture a visitor's contact info. Alas, that is no longer the case cheap nike air max australia , so you have to up the ante and provide even greater value to your visitor. Your client capturing device can take any of several formats -- an ebook, a recording of a teleclass, a 6- part ecourse cheap nike air max wholesale , a short downloadable video.
Here is a list of 8 qualities that your free giveaway must contain in order to capture the most clients:
1. Compelling title. Make sure the title of your client-capturing contains a solution to a major problem with which your target market struggles. My title strategy is to use a number and a solution, like 5 Secrets to.... or 7 Mistakes Made By.... When your visitor sees the title, you want him to think cheap nike air max , "I've got to get that!"
2. Benefit to visitor. In addition to your compelling title, create 3-4 sentences to describe the content of your client-capturing device. Making an offer is not enough -- you need to convince your visitor that you have the perfect solution to his problem and that he can get that solution very quickly by providing his name and email address to you.
3. Graphic enhancement. A picture is worth a thousand words, and people like to "see" what they're getting. Have a cover or graphic image of your giveaway created that matches the look and feel of your website or blog.