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Unlike the situation a few decades ago Shaquille O'Neal Jersey , there are plenty of avenues for businesses looking to promote their products and network with fellow professionals. From LinkedIn groups to twitter chats, there are several avenues to attract potential customers. Given the choice, does it make sense for businesses to spend millions of dollars on trade shows? We list out five reasons to prove they are still worth the money:

Networking:


Profit making isn鈥檛 the only motive for companies participating at trade events. Their primary aim is to connect with people and look for possible partnerships. Such events are also a great way to find businesses that manufacture complementary products and services. You could also get names of people who are more likely to buy your product and then follow them after the event.


Introduce a Product or Service:


If you have a novel product or service that鈥檚 likely to be path-breaking, a tradeshow is a perfect way to showcase it. This is especially true for prominent industry related trade shows where press coverage is likely to be very good. It also offers the convenience of explaining the product and clearing doubts if there are any. You can personally answer queries and concerns and even offer product demos.


Understand the Competition:


It is not easy to know what your competitors are up to regarding product innovation or marketing. Trade shows are a great way to understand what鈥檚 new and interesting. You are near competition and hence offered an excellent opportunity to come up with a better plan for counteracting it.


Better Press Coverage:


If you are participating in a popular trade show Vince Carter Jersey , press coverage is guaranteed in trade industry magazines and national newspapers. A large number of reporters covering the event are a huge opportunity for you to capitalize and even manage a few interviews, or even a mention in a prominent news article. Small businesses can hashtag their participation on Twitter and get more exposure, or write a press release about it and be assured of better search engine rankings.


Increase Sales:


Not all businesses participating in trade shows aim towards achieving a sales target. However, with so much exposure Dwight Howard Jersey , better sales do become an unintended incentive. However, if you鈥檙e thinking about boosting sales, remember to factor in the costs involved along with the estimated profits.


Participating in trade shows can be expensive. You need to spend time and money trying to stand out with better trade show displays , quality graphics Tracy Mcgrady Jersey , and a qualified team.


Author Bio : The writer is a trade show expert; he helps small and medium businesses make the booth stand out with exclusive suggestions on trade show displays and other strategies.

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Amazon Kindle Ebook Reader Review Technology Articles | December 12, 2011
Amazon Kindle may not have all the bells and whistles but its size and readability make it just as useful today as it was two years ago when it was introduced.





Even though it has taken a back seat to its sibling, the Fire, Amazon's Kindle works quite nicely. It was Amazon's quick answer to the iPad which debuted about three years ago and it was a nice Penny Hardaway Jersey , small unit with limitations. Early Kindles were not equipped with any networking features which meant you had to login to Amazon or another source and download information. They were touchscreen-based, and still are and they presented only black-and-white images and text.


I have had a chance to take a look at the basic Kindle and I have found some improvement in the unit. It is, as noted, still limited to black and white text or video reproduction. However Orlando Magic Evan Fournier Jersey , I found that the basic Kindle is equipped with WiFi capability. It is relatively easy to set up for your router's security program. About the only security protocol it does not recognize is 802.11X networking and it does not support peer-to-peer or ad hoc networks (very few devices actually support this type of networking). I found that it does support public WiFi hotspots so it does make using the Kindle convenient. For more advanced Kindle models there are even the 3G wireless global access, so no need for wireless set up or hunting for Wi-Fi hotspots.


Some user may like things that can fit in a pocket or can easily be tucked away in a jacket and the 6.5 by 4.3 by.75 inch Kindle handles that task nicely. It is thin and just a tad larger than a standard pocket-sized book so it is easy to tuck anywhere. Because of upgrades to Amazon's cloud drive capability, your Kindle is automatically backed up in the background and if you have a problem, such as your battery running down Orlando Magic Aaron Gordon Jersey , the WiFi ability allows you to quickly update your Kindle to the point where you left off.


Kindle supports PDF file downloads so you can easily read PDF attachments, however, if you are to receive a DOC, DOCX Evan Fournier Magic Jersey , TXT, HTML or an Amazon AZW file, the Kindle will handle it, also. I found this to be a nice feature as I had to look at several DOCX documents. They are the newer format created by the upgraded Word program Aaron Gordon Magic Jersey , as well as by Open Office, the Oracle office suite. As for graphics, I was able to easily download JPEG, GIF Evan Fournier Kids Jersey , PNG files. BMP files need to be converted for use. Kindle has also upgraded its display with a new formulation for its E-ink display technology that makes blacks richer and increases contrast so that the Kindle is more visible in bright sunlight. A nice text feature that I noticed is its ability to adjust text to up to eight sizes for easier reading (unfortunately, it's true that as you age, you do need larger type and Kindle obliges).


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