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How to Grab Attention with Your Articles Marketing Articles | March 21, 2004 You've got just a few seconds to grab your ... spark their interest and motivate them to ... whether they're looking at your web site, ... or your ... ... a
You've got just a few seconds to grab your prospects' attention Cheap Samir Handanovic Jersey , spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.
Do your headlines capture your prospects' attention or do they confuse them and send them away?
Are your headlines prompting prospects to learn about your products and services or click to another web site or throw away your letter?
Avoid the three following headline mistakes.
Don't Emphasize Obscure Company Names Most small businesses and many not so small businesses names aren't household words. Unless your name is among the top ten most recognized brands such as, Craftsman Cheap Roberto Gagliardini Jersey , Waterford, Rolls Royce, the Discovery Channel Cheap Rigoberto Rivas Jersey , WD-40 or Crayola there is a very good chance people won't associate your company name with anything.
Have you ever visited a web site or read a print ad where the company's name covered the top part of the page and it was something like, "Pharos Partners"? Unless the name of your company describes what you do, it is not going to grab prospects' attention. Move it to the side and make room for a creative headline.
Avoid Welcome Statements On many web sites the first line you read is Cheap Miranda Jersey , "Welcome to our Site". There is a reason you don't see these in print ads. Welcome statements are a waste of time in marketing materials; they do little to help prospects understand what you do.
Delete Vague Descriptions and Statements Statements like, "Our purpose is to connect you with information and resources to achieve your maximum potential", could apply to a number of different professions. It could refer to a cooking school Cheap Milan Skriniar Jersey , a management consultant or an eldercare program.
- Are you wasting valuable space where your headline goes to feature a company name that doesn't describe what you do?
- Does your headline include "business speak" terms your children or mother-in-law can't explain?
- Is your description of product and services specific or is it so generic that it could apply to other types of businesses?
- Does your headline focus on the selling points that distinguish your products and services from the competitions?
Writing Headlines that Get Your Prospects' Attention People look at web sites the same way they look at magazine ads. They scan the page quickly to see if the product or service is something they want. On the web or in a marketing brochure, if you capture their interest, they'll keep reading.